Riffaud-Richard
Source: www.flickr.com Uploaded to Flickr by Étienne Pouvreau and tagged with “choc”, “banco” and “mistral”. License: CC BY.
Packaging by Riffaud-Richard, a dry-cleaner’s in Angoulême, France, probably from the 1960s.
The text is hand-lettered, based on three different typefaces by iconic French type designer Roger Excoffon. The name is modeled after caps from Choc. “Teinture, nettoyage” (dyeing, cleaning) and the city’s name show the characteristic letterforms of Banco. Asterisks were used to separate words. The address features a manual interpretation of Mistral, with greater liberties taken for “faubourg l’Houmeau”.
2 Comments on “Riffaud-Richard”
What a festival of mid 20th century French typography.
Absolutely! Here are a couple more things that feature two or more typefaces by Roger Excoffon. Among my favorites are Le Week-End in Arnage, Au Genet in Lyon, and this series of French tourism posters: