Choice
Contributed by A New Kind Of Kick on Aug 16th, 2019. Artwork published in
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We established a new identity inspired by multiple options for luxury fashion retailer Choice, London based on the notion that with choice we have endless possibilities. The identity is built around a flexible dot that moves along each letter. All typography from logo to copy uses Semplicita Pro (Canada Type). Both concept and typography are applied both on and off screen from packaging to their website.
