CPS-IT brand identity
CPS IT is a full-service internet agency based in Berlin. To provide the CPS-IT brand with a timely, appealing appearance, we have redesigned their corporate identity. We designed a playful and exciting visual identity, that better represents a contemporary tech company.
When we set out to create the brand identity for CPS-IT, we started questioning ourself on how to translate the professional expertise service into a visual language. The brand idea derived from the visual combination of blocks of code and the computer keyboard used to type it.
Typography is a key feature of the CPS-IT identity. We combine Space Grotesk (designed by Benjamin Critton) with Space Mono (based on Space Mono and designed by Florian Karsten), making for a a typeface selection that references coding and adds impact where necessary. The colour palette is bright and contrastful, echoing the accentuated coded text. This gives us great possibilities to create a playful and dynamic brand style.
