Adam Neely is a bassist and YouTuber who covers various music topics, most especially involving jazz. Throughout the history of his channel, his video thumbnails have employed mainly Arial and Helvetica, inconsistently, and sometimes Futura, Impact and Century Gothic. Since his 48th Q&A video in April 16, 2018, however, he has developed more of a consistent “brand image” in his video thumbnails: the type is always Coolvetica, always the same (free) Regular weight, and always reversed, often with an extra color for emphasis.
I have selected some thumbnails in which he has employed Coolvetica and its characteristic features are seen prominently. Coolvetica is also sometimes used inside videos themselves, as seen in all the many chord names throughout Reharmonizing “thank u, next” — a song with two official videos. Its ransom note video was discussed onFonts In Use.
Coincidentally, one of Typodermic’s sales images for Coolvetica has a jazz festival. Maybe there is some deeper connection between the font and jazz which I don’t get.
This guy is super consistent! My eyes perk up every time I see Coolvetica or House Script in a YouTube video. The program everybody’s using may be Apple’s iMovie. A CNET story mentions Coolvetica being added to iMovie’s features in 2010 (right around the time I started noticing the phenomena.
Via the name? See Cool jazz, and also the general origin of the aesthetic of coolness. From Wikipedia:
Ronald Perry writes that many words and expressions have passed from African-American Vernacular English into Standard English slang including the contemporary meaning of the word “cool.” The definition, as something fashionable, is said to have been popularized in jazz circles by tenor saxophonist Lester Young. This predominantly black jazz scene in the U.S. and among expatriate musicians in Paris helped popularize notions of cool in the U.S. in the 1940s, giving birth to “Bohemian”, or beatnik, culture.
3 Comments on “Adam Neely video thumbnails since April 2018”
Coincidentally, one of Typodermic’s sales images for Coolvetica has a jazz festival. Maybe there is some deeper connection between the font and jazz which I don’t get.
This guy is super consistent! My eyes perk up every time I see Coolvetica or House Script in a YouTube video. The program everybody’s using may be Apple’s iMovie. A CNET story mentions Coolvetica being added to iMovie’s features in 2010 (right around the time I started noticing the phenomena.
Via the name? See Cool jazz, and also the general origin of the aesthetic of coolness. From Wikipedia: