Dendements
For his Germany tour, Dendemann produced a series of merchandise inspired by Demna Gvasalia’s fashion brand Vetements. If Gavaslia blatantly dares to steals from street-culture and adapt it to high fashion, let’s boldly steal back. #HipHop-Culture
The design and production was done by Bravado Merchandise a division of Universal Music GmbH in collaboration with Björn Lindner (cancer/tags) and Edgar Walthert (typography).
Shirts, hoodies, and caps can be bought in the shop at dendemann.com.
The print on the font of the fanny pack is the German translation of belt pouch – GÜRTELTASCHE. The belt itself reads SCHULTERGURT, German for shoulder-belt.
The tour shirt has been “vintaged” in a manual process, a technique first developed for the merchandise of Vom Vintage Verweht. The technique involves rubbing over a laser-print onto another surface with the help of solvent, such as aceton.
