“Taste the Sun” campaign for Sol Cerveza beer
Contributed by Andreas Seidel
on Jul 6th, 2019. Artwork published in
November 2018
.
License: All Rights Reserved.
Heineken International’s “Taste the Sun” campaign (2018–2019) for their Mexican beer brand Cerveza Sol uses a custom version of the typeface Wood Bonnet Grotesque No. 4 from astype.
The campaign by J. Walter Thompson also comprised a series of TV commercials. The music for the clips was produced by sonic branding company Amp.Amsterdam who teamed up with Mexican rapper Niña Dioz.
Source: www.youtube.com License: All Rights Reserved.
Source: www.youtube.com License: All Rights Reserved.
Source: www.youtube.com License: All Rights Reserved.
Source: www.youtube.com License: All Rights Reserved.
License: All Rights Reserved.
Photo: Andreas Seidel. License: All Rights Reserved.
Wood Bonnet is used to announce a competition on the packaging of Sol Cerveza. Spotted in a German supermarket.
Photo: Andreas Seidel. License: All Rights Reserved.
