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Raadts

Contributed by g31design on Mar 14th, 2020. Artwork published in
2016
.
Raadts 1
Source: g31design.com Photo: g31design. License: All Rights Reserved.

We developed a modern yet timeless look for Raadts, a third generation family business. The combination of a concise wordmark with a lively visual system makes you want to enjoy their locally produced natural products.

We translated the aesthetic form of an apple into a concise typographical logo based on Playfair Display. The apple leaf integrated into the letter t creates a visual reference to the physical environment on the orchard. Most text is set in another serif, the sturdy Larish Neue.

Raadts 2
Source: g31design.com License: All Rights Reserved.
Raadts 3
Source: g31design.com License: All Rights Reserved.
Raadts 4
Source: g31design.com License: All Rights Reserved.
Raadts 5
Source: g31design.com License: All Rights Reserved.
Raadts 6
Source: g31design.com License: All Rights Reserved.
Raadts 7
Source: g31design.com License: All Rights Reserved.
Raadts 8
Source: g31design.com License: All Rights Reserved.

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