Uma mulher – 2nd edition

Published for the first time in April 2017, the poetry book Uma Mulher (“A Woman”) by the Brazilian writer Flávia Péret, had sold all of its copies in just a few weeks. We published a second edition, for which the green handkerchiefs that became emblematic of the campaign for the decriminalization of abortion in Argentina, were the inspiration for the graphic design. Besides the book itself, a few handkerchiefs were distributed in the book signing, with one of the verses of the poem printed on them: “a woman who changes the rules of the game.”

To not restrain the many possible ways to interpret the poem, we decided to use only typography in this design. Chosen due to its strong shapes and sharp contrasts, Pensum is the only typeface in this project and, besides the green color, is also the single element used in the design.