Visarte identity (2019–)
In 2018 the Swiss association of professional visual artists trusted us with the redesign of their corporate identity. In addition to a strong focus on the website as their primary means of communication, we strengthened their position as umbrella organisation through a restricted use of colors and uniform layout throughout the stationery design.
The new headline typeface Ivar complements the existing corprate typeface and plays a key role in the brand recognition. Layout and typography on the website are defined with seven breakpoints for an ideal represenation on any devices. Besides the customisable homepage and an interface to the national member database, the website features a filterable FAQ section, a search function and an tag based archive.
Ivar is paired with Avenir for smaller texts.
