Elevation Burger was originally conceived in 2002. Our founder, Hans Hess, couldn’t find the burger he’d been dreaming about since he left California in 1999. (…) Driven by a passion for good food that’s organic, sustainable and fresh, Elevation Burger began franchising in 2008. — Elevation Burger
By 2019, there are almost 50 Elevation Burger joints (over 25 in the USA, plus 20 in Bahrain and Qatar). Its current branding shows a sun shining on mountains, with the name of the restaurant set in all caps Geogrotesque. All other output uses Sentinel, paired with a changing selection of script typefaces. This new look, created by Pentagram partner DJ Stout, is gradually replacing Elevation’s old all-blue identity.