Turkcell
Contributed by Letters from Sweden on Dec 9th, 2012.
Turkish giant Telecom company Turkcell made a brand refresh in 2011 and started to use Satura Text as their main typeface for branding and advertising.
A mix of Regular and Bold is used on Turkcell’s own hardware for the product names. Here on the MaxiPro5 phone.
Advertising.
For some reason they deactivated the fi-ligature on this ad.
Turkcell sponsored Beach Party!
1 Comment on “Turkcell”
Isn’t the fi-ligature disabled because of potential confusion with f-ı-combinations? Not sure if those natively occur in Turkish, but it could be a valid reason.