Food Groove Mission
The packaging of Food Groove Mission’s healthy snacks features a range of fonts. Jubilat takes the leading role: Its Semibold is the trustworthy voice chosen for the product line’s name (“Superfood Bites”, in all lowercase). The slab serif with the large x-height and the efficient spacing is also used for providing the flavor information (e.g. “A Pure Spark of Dark Chocolate”).
Jubilat is combined with an expanded Egyptian (Colt, for the flavor names), a condensed sans (Trade Gothic), and a script (Nickainley) for an eclectic Americana-themed mix. The typography is framed by various sunburst patterns and landscape-inspired line work that, according to Murmur Creative, “evokes natural ingredients and a sense of adventure”.
On the website, Jubilat’s Bold weight serves in powerful headings and subheadings. Here it’s paired with Poppins (for text) and Vinyl (for navigational items).
