Rekki
Contributed by Peiran Tan
on Mar 17th, 2019. Artwork published in
circa February 2019
.
Source: www.rekki.com License: All Rights Reserved.
Rekki is an app for restaurant operators to chat directly with their suppliers. Their brand typeface is a customized version of Diatype from Dinamo.
According to Rekki Design’s process writeup, the original typeface’s capitals R, K, Y were modified:
A business which is more efficient is by definition more successful. One way of looking at efficiency in spacial terms is to spend the least amount of time/effort/materials to get from A to B. As we know, the shortest distance between two points is a straight line. We applied this principle to the letters of the alphabet, taking care not to impair legibility.
Source: www.rekki.com License: All Rights Reserved.
Source: www.rekki.com License: All Rights Reserved.
2 Comments on “Rekki”
Rekki recently refreshed their homepage.
In 2026, Rekki has completely transformed into a “restaurant AI” company, offering products such as “OrderAI”, “InboxAI”, and “MenuAI”. The huge buttons, big color fields, and bold Diatype typography has remained, but the overall pattern has evolved to look much more similar to a traditional 2020s SaaS company.