The cover used for the 8th (1984), 10th and 11th edition (1998) of História da Administração (“History of [Business] Administration”) by João Bosco Lodi – has notably vibrant type for the topic. It was designed by Jairo Porfírio.
The title is in lowercase Kalligraphia, the award badge shows Celtic / Forum Flair / University Roman, and the author name is set in caps from Futura. The imprint seems to be in Helvetica Condensed, while the edition numbers are in Times and Helvetica, respectively. The inside cover of at least the 8th edition features some Handel Gothic lettering.
Originally published in or before 1971, previous editions featured different cover typography, see e.g. the 5th edition (date unknown) featuring Haas Inserat-Grotesk / Neue Aurora VIII (?) and Monotype Grotesque.