Scotch Whisky Academy
Contributed by Donald Soutar on Feb 25th, 2019. Artwork published in
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Chivas Brothers were keen to convey their expertise in a modern fashion – so Touch set about creating an identity for their Scotch Whisky Academy that treated their considerable heritage in a contemporary style.
The marque is an abstracted take on the iconic twin pagodas at their Strathisla Distillery, and is paired with Dalton Maag’s geometric sans-serif typeface Objektiv, positioning the brand firmly in the present day.
