For several years, Omnes served as the brand typeface of PAGB, the UK trade association which represents the manufacturers of branded over-the-counter medicines, self care medical devices, and food supplements.
The affable sans by Darden Studio was used for all of the association’s communications, from the pill-shaped logo to the website. Its partly rounded shapes also grace the PAGB’s many publications, including reports, brochures, and infographics.