N-Pro
Having painstakingly developed the ultimate head protection technology for use in high impact contact sports, Contego tasked us to develop a bold brand and communications that has the power to out-box major sports brands like Canterbury, Nike and Under Armour.
Based on the rigorously proven neurological protection the product provides, we developed the brand, N-Pro. The product name and logo design made by Dynamo is visually striking, contemporary and professional; the tone of voice is unapologetic and direct. From there they built a rich brand world that illustrates the technology and product benefits in a truly aspirational way.
Euclid Flex, part of the Euclid collection and available from Swiss Typefaces, is used for all typography from headlines to body copy. In headlines, Euclid’s alternate glyphs make for an attention-grabbing effect.
