Air Miles Canada
Air Miles Canada by LoyaltyOne uses Omnes as their brand typeface. The font family by Darden Studio is used throughout the identity of the loyalty program, from their websites to printed coupons, video graphics, and point-of-sale displays.
The website uses Omnes for everything from menus, buttons, headings, text, to the small print of the terms and conditions.
Omnes’ letterforms with rounded terminals are paired with pictograms in a related style, in this dropdown menu of categories and elsewhere.
The live text on the website is rendered in three weights of the Omnes family; Light, Regular, Medium. Its vivid italics are occasionally used, too, like for the headline graphic of this seasonal campaign.
Omnes Bold Italic in use for the “Happy Any Day” campaign.
Being based in Canada, Air Miles offers English and French versions of their websites.
The printed coupons for bonus miles feature Omnes Light.
For the “smile booth” in-store display (as well as the “smile pit” sign below), Omnes’ e was modified to resemble a smiling face.
