Pentagram:
NBC’s legendary sketch comedy show “Saturday Night Live” kicked off its 40th anniversary season in Fall 2014 with a new identity and title sequence designed by Pentagram.
At its most basic, the identity required flexibility: The team knew it had to have the ‘40’ in it, but also work without it; it had to work as ‘SNL,’ and as the full name.
The logo is set in a custom version of Druk, a strong sans serif designed by Berton Hasebe at Commercial Type. The font’s final name is still in flux; it may be called Druk Saturday Night Shift, or just Druk SNL.