wet and wild
Contributed by Stephen Coles on Sep 22nd, 2018. Artwork published in
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In pop art fashion, Sister Corita often used advertising and packaging as source material for her serigraphs, often enlarging typographic elements and distorting them before cutting stencils to be used for her prints.
“I took pictures from magazines and combined them the way I wanted, and then I would curl the paper to go the way I wanted it to and shoot the photograph, the slide, and then enlarge that and cut the stencil from that.” — Corita Kent oral history, 1976
Many of her pieces use ad slogans to communicate messages about Christian theology. This piece draws its main content from Seven-Up’s “Wet & Wild” campaign.
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See “Wet & Wild” ads for Seven-Up