Sibling venues Northcote and Newtown Social Clubs are long running, well-respected live music venues that are also neighbourhood pubs. It’s no secret the deep connections patrons have with their pubs, so any change had to be sensitively navigated to ensure the new range of punters didn’t disengage or alienate the existing audience. With this in mind we took an evolution over revolution approach to the re-brand.—The Company You Keep
Alias Elephant is used for the logotype and headline type, for menus, posters and the website.