Miami Ad School, Planning Bootcamp

Planners find insights when they research and demystify consumers. Miami Ad School Account Planning Bootcamp is one of the greatest classes in Brazil to learn how to be a logical, creative and a intuitive account planner.

To get the attention of the upcoming planners, we based the campaign on their greatest skill: finding insights. We developed eye-catching social media posts and graphic posters inside the school during classes, inspired by the brain sinapses when people came up with ideas.

For typography, we picked Brrr and Suisse Int’l, both available through Swiss Typefaces, and paired them with MD Maya by Moby Digg.