“The shock of the familiar”, The New York Times Magazine, Dec 13, 1998
Contributed by Florence Fu on Aug 15th, 2018. Artwork published in
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The 1998 cover story of The New York Times Magazine, “The Shock of the Familiar” examined the design explosion that was well under way, affecting the familiar, everyday objects from toothbrushes to Web pages. A cover design contest was launched for the issue, and Jennifer Morla’s winning design was strikingly simple yet echoed the theme by turning The New York Times’ own familiar masthead on its head.
In July 2018, Jennifer Morla donated her archive to Letterform Archive who just launched Morla : Design, a monograph of her work.
