Watch.Swiss
Studio Pigment designed and art directed the visual identity for the international exhibition watch.swiss, set to travel all around the world for an approximative duration of 10 years (2017–2027). This contemporary and adaptive identity is resumed by a logo system in 5 variants (static and/or animated), each pictured in a precise time frame. Each logo can be displayed alone or combined to create infinite visual possibilities. watch.swiss is a project commissioned by the Federation of the Swiss Watch Industry FH, whose aim is to promote and showcase the excellence of the Swiss watchmaking industry, from prestigious brands such as Rolex to more accessible brands like Swatch.
Simplon Mono, used for the logo, is part of the Simplon collection available at Swiss Typefaces. All text and titles are set in Euclid Flex, also available at Swiss Typefaces.
