The design challenge with this project was to create a web experience which was interpretative of her unique service. The solution was to create a refined and concise visual narrative, using clarity of design and message to convey what she is about.
Build by Simon Sweeney. The typography combines the Latin part of the Arabic book typeface Amiri (which is derived from Crimson Prime) and the sans-serif Roboto.
Note that Amiri is a typeface primarily made for Arabic typesetting. The included Latin glyphs are derived from Crimson Text. The reason why Amiri was chosen over Crimson in this Latin-only project might have been the improvements made to spacing, kerning, and ligatures in the former.
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Note that Amiri is a typeface primarily made for Arabic typesetting. The included Latin glyphs are derived from Crimson Text. The reason why Amiri was chosen over Crimson in this Latin-only project might have been the improvements made to spacing, kerning, and ligatures in the former.