In Your Face
“The event design of the exhibition, posters, leaflets, merchandise, window lettering, catalog and website were designed by Studio ItYt in collaboration with designer Ilina Catana, who went for a typographic solution.
In particular, they used two very different fonts which are paired in each of the media, and which shape the visual identity. On one hand there’s the angular, radical font BRRR by Swiss Typefaces, on the other hand the seriffed FF Scala, designed by Martin Majoor.
ItYt’s Melanie Rosenauer and Kiriakoula Kremantzouli explain that within the printed matter, ‘texts and images are crowded together and fill the available space, type is rotated or set vertically, images are placed without gutter, they tilt or bleed off the page.’ This approach creates whitespace and areas of high density.
The title ‘In Your Face’ is presented in stacked initials, giving rise to a vertical typographical axis that is picked up in all media. This axis is just as idiosyncratic, irritating and immediate as the photographs shown.” — Sabine Danek, PAGE
