House Industries Lecture at AIGA South Carolina

Jay Fletcher:

Designing anything that says “House Industries” on it would be a thrill, so when AIGA South Carolina tasked me with creating a poster to promote their upcoming Rich Roat lecture, I jumped at the chance. he end result is a three-color, 18″ x 24″ screen print on 100# French “Orange Fizz,” pulled to perfection by The Half and Half. The paper has a unexpected shine to it that catches light where the dull matte ink doesn’t, giving the image a subtle dynamic life.