FTNFO: Flower That Never Falls Off

Student project made at ArtCenter College of Design.

FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, an euphemism for prostitute(s). The main graphic element is treatment of typeface that rotate one letter 45 degrees. Founders Grotesk is used as a main font.

I wanted to contribute to the enhancement of the rights of former comfort women by establishing FTNFO. In Korea, we still face a hard reality that is closely related to the problems of the comfort women’s various rights. The governments of Korea and Japan are currently under political compromise and negotiation, trying to solve the problems between the two countries. However, it seems to me that it is not working very well. The goal of this branding is not to judge which government is right or wrong. It’s about understanding and educating people, so that we can prevent this horrible mistake in the future.

To express the theme of flowers that never fall off, one letter of the word is rotated by 45 degrees. Another graphic element is the flower. The shape and color of the flower is derived from the Korean tradition of Dan Saek Hwa. Just as a flower has different meanings, each flower represents the comfort of women, youth, and their messages.