The Cords × Choque Le Goff collab lookbook

Our initial thought was really how can we shift conventional symbols? Basic things like for example, can we make left become right or yes become no? Our aim is to create confusion and try to make people question and play with their habits, their conventional perceptions and personal references, if only for the fun of it. — Choque Le Goff

To celebrate the launch of their capsule collection with The Cords Co, Parisian studio Choque Le Goff teamed up with photographer Cédric Viollet to create some promotional lookbook images. The typeface they used is Signal Compressed by Emmanuel Besse.