Golden Burgers
Golden Burgers is a catering service best known for its red food truck that can regularly be spotted in the streets of Berlin. The golden letters in the logo are from Susa, a low-contrast script typeface by Hubert Jocham. In addition to more than fifty typeface families, the Allgäu-based designer has created quite a number of custom logos, too, including many for food brands. Still rather unusual for script fonts, Susa comes in five weights. The stylized in-use suggestions on Jocham’s website incidentally show a script logo on a truck, among other applications.
The secondary typeface used for the web address and the slogan “We give a Truck” is another informal connected script with unmodulated strokes, Vernon Adams’s Pacifico.
In 2014, the lettering on the truck used Rosewood. Adobe’s revival of a 19th century decorated wood typeface is still used for the website.
3 Comments on “Golden Burgers”
Pacifico was originally designed by Vernon Adams in 2011. In 2016, Jacques Le Bailly gave it a rather drastic facelift. This visual comparison provides a glimpse at how much Pacifico was improved.
I think we need to thank Jacques not just for improving Pacifico, but also for Montserrat, Crimson Pro, and Nunito! Without him, I can imagine many of Vernon’s fonts would not be as successful as it is today.
Jacques was indeed involved in several revisions commissioned by Google Fonts, and helped to improve many popular designs. Crimson Pro and Montserrat weren’t started by Vernon Adams, though: The former is based on Sebastian Kosch’s Crimson Text/Crimson Prime, and the latter was designed by Julieta Ulanovsky.