Branding for Francina Models by Mucho, with an up-to-date take on the classic fashion combo: a high contrast serif – Swiss Typefaces’ NewParis – and a low contrast sans, in this case Lineto’s LL Brown.
“Mucho’s work for Francina Models appears as a fairly clear articulation of the agency’s commitment to new talent, prestige and legacy, as expressed by the energy and youthful qualities of brush stroke, spray paint and torn paper that intersect a classical typographical choice. Each variation on the logo is largely well-resolved with a pleasant sense of space and proportion, colour and form contrast.”
–– Richard Baird, bp&o.org