Justyna Radziej redesigned the identity and visual communication for the PAK.IN brand. The aesthetics of the PAK.IN products is very pure, so she decided to use Prostak – a pure, geometric sans serif with a rather friendly look. In the 2018 lookbook, Prostak is combined with simple geometry and beautiful product pictures. This plays well with a feeling of space as well as balance, creating a rather dynamic appearance.
PAK.IN is a Polish brand designing and sewing special backpacks, bags and other accessories. They focus on functionality during a long work day or trip. They use modern machines yet do the finishing by hand. High quality materials are used to ensure their product is as long-lasting as possible.
3 Comments on “PAK.IN”
The font “Prostak” doesn’t exist. At least in my Google Search…
Hi Julia,
when it comes to fonts, Fonts In Use sometimes is ahead of Google. Please follow the link to our typeface page: Prostak is an upcoming release from the fledgling Laïc type foundry in Poland, scheduled for later this year.
Julia,
Just as Florian mentioned, Prostak is soon to come. We currently share our fonts with designers on request, while working on our retail shop.
Thank you for your comment,
Laïc