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Indumex

Contributed by Emtype Foundry on Apr 27th, 2018. Artwork published in
2014
.
Indumex 1
Source: www.firmalt.com License: All Rights Reserved.

Ferretera Indumex is a hardware store in Monterrey, Mexico. The visual identity was designed by Firmalt:

The idea was to convey expertise, without loosing approachability. The color palette intends to show contrast, emphasizing Indumex innovation in the market. Blue depicts trust, while orange shows boldness.


We designed custom typography for the wordmark, and chose a straightforward typeface .

Indumex 2
Source: www.firmalt.com License: All Rights Reserved.
Indumex 3
Source: www.firmalt.com License: All Rights Reserved.
Indumex 4
Source: www.firmalt.com License: All Rights Reserved.
Indumex 5
Source: www.firmalt.com License: All Rights Reserved.
Indumex 6
Source: www.firmalt.com License: All Rights Reserved.
Indumex 7
Source: www.firmalt.com License: All Rights Reserved.
Indumex 8
Source: www.firmalt.com License: All Rights Reserved.
Indumex 9
Source: www.firmalt.com License: All Rights Reserved.
Indumex 10
Source: www.firmalt.com License: All Rights Reserved.

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1 Comment on “Indumex”

  1. Cesar R Gonzalez says:
    Feb 18th, 2019 12:49 am

    I love the idea of using initials, but I don’t know if concretely in this market it could generate product recognition. Just a thought.

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