Who Gives A Crap logo and packaging (2012–)
Contributed by Stephen Coles on Sep 14th, 2018. Artwork published in
circa 2012
.Who Gives a Crap is an Australian toilet paper company that uses environmentally friendly materials and donates 50% of profits to help build toilets for those in need.
The company also invites artists to contribute limited edition designs, such as the Gemma O’Brien Christmas roll from 2016 (below).
Since 2012, the brand’s logo is based on soft and friendly Sauna Black Italic. Initially the mark was set in the font without much modification, but in 2017 they softened the edges, removed serifs, and slightly altered various lettershapes.
Formats
- Packaging (2150)
- Branding/Identity (7377)
Topics
- Home/Interior (744)
- Activism (985)
Designers/Agencies
- unknown (3648)
Tagged with
- charity (64)
- toilet paper (3)
- paper (33)
- all lowercase (805)
- outlined type (1152)
- center-aligned text (1663)
- modified typeface (1566)
- logos (4317)
- boxes (455)
- omitted tittles (68)
1 Comment on “Who Gives A Crap logo and packaging (2012–)”
I so hope you are doing Christmas wrapped toilet paper this year!