Isoì

Isoì is a clothing brand and an independent creative lab, born in 2014. Isoì creates inspired clothing and special handmade stuff, collaborating with agencies and brands (from Vogue Japan to Reebok) to create high profile projects. In 2015, Isoì opened its lab/store in the creative heart of Milan.

The Isoì branding, like the company itself, consists of many different parts. There are two websites, an online shop, and a website introducing the studio/brand, complemented by yet different designs for packaging and stationery. Different fonts are used for for navigation and body copy in both websites (Aileron, Open Sans, Arial), another set of fonts is used for the header images (a.o. House Script and Savoye) and on the business cards and posters, text is set in what appears to be Gotham. Jean-Baptiste Morizot’s Bluu is the typographic rug that ties the room together.

Concept & Illustration: Gaia Bernasconi
Art Direction & Graphic Design: Daniele Desperati