nhow hotel Rotterdam
“nhow” is a sub-brand of the NH Hotel Group:
“nhow hotels are the most surprising and exclusive assets of the NH Hotel Group. The only rule at nhow is that there are no rules. That is the idea: there is nothing pre-established.”
or, formulated a bit more accessible:
“Hotels that are unconventional and cosmopolitan, each with a unique personality in major international cities.”
After nhow Milano (2007) and nhow London (2010), nhow hotel Rotterdam opened in 2014 in Rem Koolhaas’ massive skyscraper De Rotterdam at the borders of the Maas river.
The hotel greets visitors with a flaming red lowercase ‘n’ (taken from nhow’s logo, set in Emigre’s Matrix Script) on the balcony at the riverside, and at the hotel entrance on street level.
Every nhow hotel uses the same logo for communication, but can have their own colour palette and complimentary typeface. Nhow Rotterdam messages are set in Neutraface Display Titling, an all caps typeface with some alternate lettershapes in its lowercase character set (see for example G, K, M).
