Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: www.dineoncampus.com License: All Rights Reserved. Source: www.facebook.com License: All Rights Reserved. Source: www.pegasusnews.com License: All Rights Reserved. Source: 3six0.com License: All Rights Reserved. Source: fitnessgurunyc.com License: All Rights Reserved. Source: www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (6588) Topics Food/Beverage (2539) Tagged withcafés (120)coffee (115)chains (49)fast food (98)typeface plus color equals brand (48)long-time use (118)iconic uses (104) 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use Guía Domingo: Tacos CDMX2022Rik BrachoContributed by Eliott Grunewald Staff Pick Do Androids Dream of Electric Sheep? by Philip K. Dick (Signet)1971Bob PepperunknownContributed by Garrison Martin Tootsie Roll Pops “Legend of the Indian Wrapper”1982Contributed by Nick Sherman Sponsor More in Food/Beverage Giulietta (Giu972)c. 2018Anthony PrestanizziContributed by Blaze Type Prscco bar, Moscow2018Vasily BiryukovGask Bro GroupArchpointContributed by Alexandra Yakupova BIGS Sunflower Seeds2021unknownContributed by BLKBK Bear Mountain Inn menusc. 1966unknownContributed by Stephen Coles More in Branding/Identity Rivington Tattooc. 2012unknownPhoto(s) by Hannes Famira on Flickr. EUT+ (European University of Technology)2021BrandBoxContributed by BrandBox Global Angst website2021strobo B MContributed by TYPE.WELTKERN® Trópico2016Carlos BauerNicholas PierreContributed by Carlos Bauer More Fonts In Use Fitzcarraldo Editions book seriesc. 2016Ray O’MearaContributed by Sasha Mikhedov Staff Pick The Moravian Night. A Story by Peter Handke2016Na KimContributed by Florian Hardwig Staff Pick Gute Aussichten. New German Photography 2013/142014PixelgartenCatrin AltenbrandtKai BergmannContributed by Florian Hardwig Staff Pick Record 284: Culture on a Turntable2020Studio fntJaemin LeeYoujeong LeeContributed by Max Phillips Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)