Baltimore Center Stage
Contributed by Gareth Hague on Feb 13th, 2018. Artwork published in
.
Baltimore Center Stage is one of the most prestigious regional performing arts companies in the U.S., a forefather of independent theater that presents innovative productions of classical and contemporary works. Concurrent with a major revitalization and renaming of the theater, Pentagram has designed a new brand identity, program of environmental graphics and website that captures the dynamic spirit of the institution and highlights its Baltimore roots.
The logotype is set in Ano, a monoline sans serif with a wide-ranging family of fonts. The identity employs the entire suite of variations, using them as a flexible toolkit for various components of the branding and the individual productions.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
4 Comments on “Baltimore Center Stage”
The spacing on the “PEARLST ONE” sign is unfortunate, but this whole program is otherwise really great.
In the first, angled, pic you mean?
That’s a result of the three dimensional effect no?
The spacing looks off when seen from either angle in the photos above. I don’t see why there’s so much space between T and O.
Late to the thread, by a number of years, but I worked at BCS and thought I could provide some insight; I believe the spacing/angle of Pearlstone is laid out in such a way that it’s “best” readable when entering through the doors of the main lobby as you go into the building. Since the pictures aren’t taken directly from that perspective, that’s why it looks a bit off and wonky.
Agreed that it’s an interesting choice, given it looks odd from just about every other perspective, but it gives it a strange character to me. I always wondered what font we used for our in building signage, so thanks for the answer :)