Mudec – Museo delle Culture

The visual identity of the MUDEC, Museum of Cultures, designed by studio FM milano practice has been built on the contaminations and grafts from all the cultures that make up the mosaic of the history of the world. Beginning with the brand, the “M” zoomorphic initial letter of MUDEC and Museum, which recombines an infinite number of times with the accents, signs and peculiarities of the alphabets produced by every people. A horned “M” which changes appearance and reconfigures itself by being contaminated with the signs of the Indian alphabet, with the diacritic signs of the Arabic alphabet, with a number of parts of Japanese ideogram. The design of icons that make up the signage of the MUDEC is a playful citation of rock paintings and Egyptian hieroglyphs, the dawn of civilisation. The colours used in the graphics from studio FM milano practice for the MUDEC are the bright colours of peoples, the magenta of traditional Indian saris, sampled turquoise of the patterns of Quechua fabrics, the gold of Oman craftsmanship and jewellery, the violet of traditional Vietnamese dresses, colours that contrast with each other, often glaringly, that determine continuing tension and figurative vibrations. — Studio FM Milano

The Simplon font collection is available from Swiss Typefaces.