Informe Legislativo – Javier Guerrero
The team behind the communication of Coahuila’s Federal Representative, Javier Guerrero, approached our office with the idea of developing his first Legislative Report in a different way. At the beginning we set out to establish the typefaces and the graphic style we were going to implement. We decided to use Arial and Times New Roman as a way of generating trust and accesibility. The illustrations we made are inspired by constructivism and are used with the purpose of generating transparency, a value we were aiming to reach. The phosphorescent green shows a fresh, updated and energized personality, capable of being relatable to the audience. The office took charge in designing a booklet, a folded poster with infographics, billboards, badges for the event, digital content, invitations, stencils and hand-painted signs for use in the streets.
