Hirshhorn Museum and Sculpture Garden identity (fictional)
Contributed by Balder D. Dysthe on Apr 4th, 2017. Artwork published in
circa 2017
.
Source: mackenziepringle.com License: All Rights Reserved.
The Hirshhorn Museum and Sculpture Garden is a modern and contemporary art museum located within the National Mall in Washington DC, US. The museum exists under the Smithsonian Institution, exhibiting a vast collection of post World War II art as well as rotating contemporary exhibitions. The new identity evokes a graphic language that combines a practical logotype and a flexible logomark. The ‘H’ logomark can shift to form containers for information, large scale typography as well as organic, playful and generative form.
Source: mackenziepringle.com License: All Rights Reserved.
Source: mackenziepringle.com License: All Rights Reserved.
Source: mackenziepringle.com License: All Rights Reserved.
Source: mackenziepringle.com License: All Rights Reserved.
2 Comments on “Hirshhorn Museum and Sculpture Garden identity (fictional)”
Is this a redesign proposal/student project? The current website of Hirshhorn Museum and Sculpture Garden uses the Founders Grotesk series.
The designer confirms that this indeed is a fictional project he produced last summer at ArtCenter College of Design. Mackenzie Pringle:
There is also an installation portion which can be seen on his website.