Proposed design for the Diet Pepsi can

Contributed by Nick Sherman on Jun 21st, 2012.

Proposed design for the Diet Pepsi can — Source: www.flickr.com License: All Rights Reserved.

From the Herb Lubalin Study Center of Design & Typography:

One of a series of proposed redesigns for the Diet Pepsi Can. Note the use of Lubalin & Carnase’s Busorama typeface.

Typefaces

- More about ITC Busorama
- Get ITC Busorama

Formats

Packaging(2581)
Branding/Identity(8963)

Topics

Product(2236)
Food/Beverage(3222)

Designers/Agencies

Herb Lubalin(32)

Tagged with

Artwork location

United States(10409)

In Sets

ITC (Florian Hardwig)(404)
RADIOGIAPPANESE (Leonardo de la Fuente)(2878)

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