Galerija Kranjčar is an art gallery located at the heart of the Croatian capital of Zagreb. It was opened in 2006 to showcase the work of Croatian contemporary artists but also functions as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s new brand identity, developed by Bunch, in the choice of Albertus which links stationery, business cards, print communication and soon to launch website, and in the use of colour, material and print finish.