Clarín
Contributed by TypeTogether on Feb 8th, 2017. Artwork published in
circa 2016
.
In 2014 the Argentinian newspaper Clarín presented a complete redesign led by Pablo Ruiz, senior designer and project manager at Catalan studio Cases i Associats, and Clarín’s art director Gustavo LoValvo.
For this redesign TypeTogether was commissioned to create a new titling weight, Clarín Títulos, a companion to Adelle and Adelle Sans, the newspaper’s type families. Now, some years later, Clarín Títulos has been replaced by Portada and Portada Text, and Adelle was moved to the sports and culture secions. The newspaper decided to use Portada for all texts — the text weights in paragraphs and the titling weights in headings and subheadings.
