Proenza Schouler
Contributed by Axl Gamez González on Nov 18th, 2016.
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler.
The iconic diptych style of their ads and the use of Neuzeit S in all the applications make for a strong and original brand.
Spring/Summer 2016 campaign photographed by Zoe Ghetner
Spring 2015 photographed by David Sims
Fall/Winter 2014 campaign directed by David Sims
Spring/Summer 2013 campaign directed by David Sims
Store in Madison Avenue, NY
