“Alexandre Boyer … runs the oldest gallery in Europe devoted to posters and pictures from the history of cinema. … The gallery’s wine-coloured façade dates to the early 19th century, when it opened. However, it was in 1976 when Jean-Louis Capitaine, supported by director Louis Malle, turned its focus onto the celluloid world.” —Pixartprinting
The shop specializes in posters from France’s silent era, making Roco, a 1920s throwback from 1970s Letraset, a fitting choice.