Bocce’s Bakery creates nutritious handcrafted dog treats from natural, nutritious, locally sourced and seasonal ingredients from its premises in the New York borough of Brooklyn. Each of the bakery’s treats are batch-produced from four or less ingredients, brought together using simple wheat-free recipes, and born of a passion for conscientious organic cookery and inspired by Bocce, a biscuit loving dog who was carrying a few extra pounds.
Bocce’s reached out to UK-based design studio Robot Food to develop a new brand identity and package design treatment that would bring these more in line with the quality of their product and convey the values, story and personable qualities that are the foundation of their business.