UMO
“Everyone wonders! What do you wonder?” — UMO homepage
UMO is a Swedish website for anyone between the ages of 13 and 25, providing answers to questions about sex, health and relationships. It is run by the Stockholm County Council.
On UMO.se you can find information about your body, sex, alcohol and drugs, self-esteem, depression and more. You can get answers to your questions or concerns about anything, as well as new ideas on how to think about your life.
The primary typeface family used for UMO’s visual identity is Jubilat by Darden Studio. It appears in several styles including italics, on the website itself as well as on posters, online banners and other campaign material. Jubilat is complemented by Mark Simonson’s Proxima Nova. The design guidelines were initially defined by Deasign AB in 2008.
“I do not want to die, I do not want to live. I do not know what I want.” — Campaign about mental health
“No one sees me, nobody cares, it all feels meaningless.” / “I hate my life and my body.”
“Do good!”
Anti-smoking campaign
“Pimples and dots? Premature ejaculation? How long will it grow? Or do you have any other questions about your weenie?” — Campaign about sexual health
