For the fifth annual Arkansas Times Craft Beer Festival we gave the identity a facelift. Same basic look but removed some fall textures (birch tree bark, for example). We stuck with the core fonts in the logo — a modified Miller Banner from Carter & Cone and David Whitley’s Outage — and added Wayward Sans, the result of a collaboration by Jeremy Vessey and Pixel Surplus, to help highlight some of the festival’s (albeit young) history. We are using the logo’s barley and hops (seen here) minimally this year.