Hitachino Nest Beer
Everything about Hitachino Nest Beer stands out among other ale bottles, from the adorable Japanese woodblock owl, to the psychedelic fit-to-shape lettering (e.g. Red Rice), to the bold, constructivist, semi-slab Epokha, a 1992 Letraset face that’s seldom seen these days.
The brilliant designers are unknown to us, so if anyone has information, please comment! They made a few modifications to Epokha to make it Hitachino’s own, adding subtle curved bracketing to all the serifs in the “NEST BEER” logo, and more slabs to the first N [Correction: as noted by commenter Agustín Bou, this is an alternate glyph].
From Wikipedia:
Kiuchi Brewery (木内酒造) is a brewery in Naka, Japan established in 1823 by village headman Kiuchi Gihei as a sake and shochuproducer. Craft beer production began in 1996 after a change in Japanese law governing micro brewing. A number of Kiuchi’s products seek to combine European beer-making technology with traditional Japanese brewing techniques.
3 Comments on “Hitachino Nest Beer”
The letters N and E from the logo are not customizations – they are included as alternates in the Epokha font.
Very nice, thank you for the pointer! I’ve added the “alternate glyphs” tag.
Thanks, Agustín! I updated the text, too.